Four Score Years of Shubert’s Ice Cream in Chico
Eighty years ago this past spring, as Leonard Shubert drove the tree lined Esplanade in Chico, he knew he had found a home for himself and for his ice cream parlor. Shubert made a bold decision to leave frigid Montana, where his work as an insurance salesman had been upended by the Great Depression. His departure was buoyed by an alluring offer from a company selling ice cream-making machines and the company’s promise of a hefty supply of mix with the machine purchase.
But where to settle? Shubert wanted a sunnier climate, one that would favor his luck as the owner of an ice cream shop. Little did he know that eight decades later, that very shop would proudly remain in the same location on Chico’s 7th Street, east of Main Street, run by the fourth generation of his family, still a “scoop shop”—the title the ice cream industry confers on ice cream shops that produce their own homemade product on-site.
Enter the Subsequent Generations
The second generation of the family soon entered the business. In the early 1940s, Shubert, after getting the shop established, sent his nephew Charlie Pulliam … Read More